1.) Write a detailed note on theme of the "Quality".
As per our class discussion we come to know that their are lots of themes followed in story detailed description is here..
1. Struggle of immigrants:
Gesseler brother came from the Germany and started their small business years ago when narrator's father was there. At the end of story they suffer from various problems including starvation and lack of customer due to lack of advertisement. They are not able to live at the end both the brothers died. This is harsh reality of every immigrants who leave their house for survival or any other reason.
2. Struggle to maintain business:
No matter Gesseler brother's shoes are fantastic and long lasting, they were not able to run their business. However they try to make best quality and customer friendly shoes in the race of capitalism they were not survive. Their quality of shoes was so great that customer hardly visit after taking shoes. At the some point it is good to maintain quality but somehow it becomes their barrier in survival of business.
3. Capitalism:
In the morden time as well as in context of the story this idea of capitalism ruined small business. Capitalist people showing pomp to their customers and attract them. Assembly line is becoming new normal that no matter there is no need of products still it is manufacturing in bulk. Capitalist person grab all the opportunity of small business.
4. Small business vs Mall business:
Gesseler brother's shop was in posh area still arrival of big firms affect them a lot. Customer easily get attracted towards those products though they don't need it. Gesseler brother trying their best to maintain quality but forgot to do advertisement and promoting their products that is why they were not able to survive. Even a treatment given to the customer by Gesseler brother is so good and their efforts to make shoes and giving them to the customer was main satisfactory factor for them.
5. Hypocrisy of upper class :
In this story narrator is showing his sympathy every single time when he used to visit the Gesseler brother but by buying some of the shoes he can not support them. He never try to give financial support to them. Even the English man buy their shop instead of helping them. So this upper class by showing sympathy trying to be good people . Real victims of our story not able to rise their voice.
2. What is message or moral of the story.
According to me, The message of the story is that you have to compete with time and update yourself in this morden world. Marketing and Advertising is as far as so important. On the other hand suffering of small business due to big firms and capitalist system and at the end kill them in a way existence of small business soon will be vanished. No matter how hard you work , workaholic people will suffer because of their honest and hardwork without taking care of oneself. Mental agony of real hardworker died with them. At the end it is just hypocritical sympathy for one which is doesn't matter now.
3. Do you think artist suffer more..? Why..?
I think in any situation or circumstances artist suffer a lot. Art for art sake will not be art for life sake. If one will choose then hardwork, paissions and many more is needed. If artist failed to survive then art will die. Societal pressure and barriers become hurdles for one. If artist can not follow so called pattern which was made by the society then it is hard for them to live. Artist choose art for life sake then it is near to impossible to be happy and contented.
4. Select one of the product, and how will you market it..?
I choose to sell this book because of my interest area.
If I have to do marketing of this book then I will choose various ways like..
- Technology is blessings so I will advertise my book on platform like facebook,. Twitter, instagram, YouTube.
- Another way is I can do collaboration with various channels.
- I can consider different writers and tell them to give their views to their audience about my book.
- Also this book is especially for women indipendent I will provide this book on their groups like kitty , Anaganvadi etc.
- I can also arrange one seminar for customers/ audience to do better marketing.
- Reder group is my main focus so I dairectly connect with the customer or I can do live debate on online platform so that audience get attracted.
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